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Aug
02

The Graphic Design Process Part 5: Finalising The Project

Thumbs up to show graphic design work signed offThis was almost a one liner tagged on to the end of the pre­vi­ous post ‘send final ver­sion’, how­ever on reflec­tion this final stage is a valu­able part of the process. Not just because it means the project is done and the invoice can be sent out, but because it’s a fur­ther oppor­tu­nity to build on the client rela­tion­ship. Once the final ver­sion of the work is approved, some clients will take it away and have it printed or use the logo on all sorts of com­pany doc­u­men­ta­tion. Our ongo­ing cus­tomer ser­vice includes act­ing as a liai­son between our clients and their exist­ing sup­pli­ers, or to source alter­na­tives if requested. We’ve built up a list of trusted providers some local, some fur­ther afield. But we know their strengths and price points and can make rec­om­men­da­tions know­ing that the work will be of a high quality.

For logo design clients, we can pro­vide a set of brand­ing guide­lines — a quick ref­er­ence show­ing how the logo should be used and incor­po­rated into other doc­u­ments.  One idea for the future is to fol­low up each job with a quick sur­vey just to ensure the client has been happy with the process and to assess any feed­back to refine and improve what we do.

To see exam­ples of Pro Motion Media’s Graphic Design work, please visit our web­site http://www.promotionmedia.co.uk/8/Graphic_Design/

I hope this has been a help­ful set of arti­cles. It’s been use­ful to analyse the way we do things because missed oppor­tu­ni­ties, refine­ments or even con­fir­ma­tions often present them­selves in these times of reflec­tion.  Until next time… James

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