Pro Motion Media Blog

As a video pro­duc­tion com­pany you would expect us to say that using video on your web­site, linked to your e-mail mar­ket­ing, in your blog or face­book is a fan­tas­tic way to mar­ket your prod­uct or service !

So I’m pleased to share with you that the Insti­tute of Direc­tors are say­ing exactly the same in their “hot topic” sec­tion of their Mar­ket­ing advice.

Video con­tent is likely to account for 60 per cent of con­sumer web traf­fic by 2012, accord­ing to BT. Online videos can make your site more appeal­ing to cus­tomers, attract atten­tion from search engines and help with viral marketing.

Using video to con­nect with cus­tomers can help you to show your knowl­edge, give your busi­ness per­son­al­ity, improve your search engine opti­mi­sa­tion (SEO) or boost your credibility.

Video can be a means of intro­duc­ing your staff, demon­strat­ing prod­ucts, giv­ing free advice, or ask­ing a loyal cus­tomer to tell poten­tial clients why they buy from you. The options are end­less. Video is very acces­si­ble and the costs are low.

Videos made on web cams, mobile phones and small, afford­able video cam­eras are now com­mon­place. You Tube and Vimeo receive tens of thou­sands of new video uploads every day, show­ing that mobile devices are instru­men­tal in open­ing up video to the pub­lic. For com­pany videos where you are look­ing for an unpol­ished look and sound, they can cre­ate an authen­tic­ity that can fit very well with the mes­sage you’re send­ing.
If how­ever you have a mod­est bud­get and you’re look­ing for a well lit, well scripted video with pro­fes­sional visu­als and sound, pro­duced in line with your brand image then a pro­fes­sional video pro­duc­tion com­pany is the best option.

If you have a bud­get to com­mis­sion the work, search for video pro­duc­tion com­pa­nies in your area using the Internet.

Video pro­duc­tion costs can vary hugely, from £500 to £12,000. Make sure that they pro­duce it ‘web-ready’ and give detailed infor­ma­tion about what you want to achieve.

Pro Motion Media is geared to pro­vid­ing web and DVD ready video pro­duc­tion at the afford­able end of the IOD’s sug­gested price range, Take a look at our video show reel at www.promotionmedia.co.uk/Video_Production to see that afford­abil­ity does not mean a com­pro­mise on quality.

Simon