Use Video to diversify your website content.
If you have a great content on your website then converting it into a video in Powerpoint or Keynote (Mac) with a voice over to embed in the website page is a very cost effective way of increasing presenting your message to people who’d rather watch a video than read copy!
Further, Google interprets video content on a web page as a quality measure which increases the authority of the page and the site, which improves the sites page ranking on Google.
Here is a presentation on Social Media for small business we wrote for the Lifesure Group, who are specialist business insurance brokers.
Having put in the research and writing time to create content that small business owners would find helpful it was an obvious step to turn the content into a voiced over video that can be added to Lifesure’s Youtube channel.
If your looking to have a video presentation on your website, but you don’t want to be filmed as a talking head, then creating a scripted presentation might be the right fit for you!